SANS News Desk:
Bengal Khabar Press Private Limited, the joint venture between Eden City and Tower Group, is expected to launch its Bangla daily by the end of this month. The JV plans to invest Rs 50 crore in the new initiave. Arup Kali, director of the company, said, "We hope to launch the paper by the end of this month." He, however, declined to talk about the exact date of launching the paper. Industry sources informed that 25 April could be date of the launch.
Kali had informed Business Standard last month that the paper would target the youth and would be an upmarket paper. Initially, the paper is expected to be printed from an outside printing facility. This paper will be edited by Ashish Ghosh, formerly with Dainik Statesman.
However, it's not that the business has been rosy for all upstart media ventures. Bengali newspapaper, Ekdin, was launched about three years back and had to be shut down soon after, but was relaunched about six months ago with a new name: iCore Ekdin since it became a part of the iCore Group. This paper is being edited by Suman Chattopadhyay, former executive editor of market leader Ananda Bazar Patrika.
Industry watchers suggest that this newspaper is making headway in terms of circulation though without much success in the advertising revenue front. In January 2010, Yug Paribartan, another Bengali daily, was launched under the editorship of Tathagata Dutta, a former partner of Kolkata TV, a Bengali news channel. On the ad-revenue front, this daily also could not taste much success till date.
(Source: Business Standards/Goutam Ghosh, Kolkata April 15, 2010)
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