Deutsche Welle expands FM reach in Bangladesh

Dhaka, May 1, 2010 (SANS Correspondent):

 

Germany's international broadcaster Deutsche Welle begins the second test phase of its radio service in Bangladesh on May 1. In the second phase, DW-RADIO will be broadcasting two times every day in Khulna, Rajshahi and Rangpur, it vsaid in a press release on Friday. The first phase started on Apr 14 with DW testing radio transmissions on Bangladesh Betar's FM network. They are testing transmissions on 97.6 MHz in Dhaka, 105.4 MHz in Chittagong and 105.0 MHz in Sylhet at the same time.
DW-RADIO will be broadcasting daily on 102.0 MHz in Khulna, 105.0 MHz in Rajshahi and 105.4 MHz in Rangpur from 8.00am to 8.30am as well as 8.00pm to 8.30pm. This is the second part of the planned test roll-out, which comprises six major cities in Bangladesh, the company said. Deutsche Welle is planning several accompanying marketing campaigns, including a road show that will take place later this year. The agreement between Deutsche Welle and Bangladesh Betar was signed into effect on March 9, 2010 in Bangladesh.